![]() ![]() ![]() ![]() For example, if the target is thirsty then a subliminal stimulus for a drink is likely to influence the target to purchase that drink if it is readily available. The context that the stimulus is presented in affects their effectiveness. Most actions can be triggered subliminally only if the person is already prepared to perform a specific action. However, consensus of subliminal messaging remains unsubstantiated by other research. Research on action priming has shown that subliminal stimuli can only trigger actions a receiver of the message plans to perform anyway. 6 Studies on advertising with subliminal stimuli in still imagesĪpplications of subliminal stimuli are often based on the persuasiveness of a message. ![]()
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